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Selling used sex toys seems like a weird business but with the right approach, it can be both profitable and safe. However, it must be done right. Whether clearing out your collection or venturing into a niche market, selling pre-owned products requires a balance of honesty, hygiene, and an understanding of your buyers.
Luckily, we have some experience in this area. Let’s get into the nitty-gritty of how to sell used sex toys with some expert advice along the way.
Understanding The Market
First off, selling used sex toys isn’t as weird as it sounds. With the rise of sustainability and second-hand shopping, many people are open to buying gently used items in good condition. But don’t just slap a price on anything—know what sells and what doesn’t.
Dr. Rachel Sommer, a renowned sexologist, says “Consumers are getting more conscious of waste, and that includes their intimate products. But they’re also more educated about what’s safe so transparency is key.”
So What Can You Sell?
Not all toys are created equal when it comes to resale. Silicone, stainless steel, and glass models tend to hold up well over time and can be thoroughly sanitized. Porous materials like jelly or rubber can harbor bacteria even after cleaning and are unsuitable for resale.
I recommend sticking to high-quality items that have been lightly used or from reputable brands. Vibrators, dildos, butt plugs, and some specific kink gear can sell for a decent price (if well-maintained, of course). Don’t sell items that have seen better days—no one wants to buy something that looks like it’s been through the wringer.
Related: The Sex Toy Development Process Explained: Both Science & Art
How To Properly Clean Them
One of your biggest challenges will be to convince buyers that the products are safe to use. And this is where cleaning comes in. I recommend following the manufacturer’s instructions for cleaning and using the recommended methods and products. For example, boil silicone or glass toys for instance to get rid of any bacteria, or use antibacterial cleaner on less heat-resistant items. (You can read more about cleaning in this extensive article.)
Dr. Sommer says “When reselling intimate items, cleanliness isn’t just about sanitation—it’s about giving buyers peace of mind. They need to feel like what they’re buying has been taken care of. For example, unclean sex toys can spread STIs and other diseases, albeit the risk is small.”
After cleaning, consider putting the toy in a sealed, sanitary bag with a note on how you sterilized it. A little extra effort goes a long way in making your buyer feel like they’re getting a product as new as possible.
Pricing Your Items
Pricing used sex toys is an art. You’re not just selling a product, you’re selling trust. Research similar items on resale sites to get an idea of pricing. Be honest about the condition—describe any wear and tear and price accordingly.
You can also offer a discount for multiple purchases (That works well for our own product lineup). If someone’s buying a bundle of items you can afford to take a bit off the total. Competitive pricing can go a long way, especially in a market that’s still niche.
Where to Sell
Now that you’ve cleaned and priced your toys, the next step is to find the right platform to sell them. While traditional sites like eBay or Craigslist may not be the best option due to restrictions on selling adult products, there are specific marketplaces for the adult industry. Let’s check them out:
- Reddit: The subreddit r/usedsextoys is a popular community where you can list your pre-loved items. The community is active and buyers love the transparency and open dialogue that Reddit allows. Just follow the subreddit’s rules and guidelines to avoid any issues.
- PantyDeal: PantyDeal is primarily an underwear marketplace but also has a section for used sex toys. It’s an established platform with a large user base so it’s a good option for sellers who want to reach a broader audience (This is the platform that we have used in the past).
- Squeaky Clean Toys: Squeaky Clean Toys was once a go-to platform for selling sanitized used sex toys but unfortunately they’ve closed. However, their closure is a reminder of the demand for specialized resale platforms and might inspire you to start your own store (Everything has a silver lining).
- Your Own Store: If you’re serious about selling consider setting up an online store using platforms like Shopify or WooCommerce (our preferred solution). This gives you complete control over your listings, pricing, and customer interactions. While it requires more effort upfront it can pay off by allowing you to build a loyal customer base.
Social media can also be a tool, especially in relevant groups or communities. Just make sure to follow the platform’s rules to avoid getting banned. Word of mouth is old school but can still be effective if you have a network that might be interested.
Building Trust with Buyers
Trust is everything when it comes to selling pre-owned intimate items. A well-written description with detailed photos can make or break a sale. I recommend being upfront about the toy’s history—how long you’ve had it, how often it was used, and why you’re selling it (this is more important than you think). Don’t exaggerate or lie; your buyers will ask questions and you’ll need to back up your claims.
To build more trust, ask for feedback and reviews from your buyers. Positive reviews can boost your credibility and make you stand out in a market where trust is everything. Just think about what you’re looking for when you buy a product on Amazon or similar platforms.
Packaging and Shipping
Discretion is everything when selling pleasure products because no one wants to receive a package that screams what’s inside. I recommend using plain, sturdy boxes (You can buy them for cheap on Amazon or at your local USPS office), and labeling them blandly. Inside, wrap the toy in tissue paper or bubble wrap (Also on Amazon) to protect it during transit.
Shipping costs should be included in your pricing. Offer different shipping options, standard to expedited, and always provide tracking information. This will not only reassure the buyer but also protect you in case of disputes. Platforms such as WooCommerce offer shipping label printing at discounted rates (A no-brainer IMHO).
Legal and Safety Considerations
Selling used sex toys isn’t illegal but there are some legal considerations to be aware of. Make sure you’re not breaking any local laws regarding the sale of adult products. Also, read the terms and conditions of the platform you’re using. Some sites have strict rules about selling second-hand items, especially in the adult category.
If you’re selling internationally be aware of customs regulations. Some countries have strict rules about importing adult products and the last thing you want is for your package to be seized.
Besides legality, safety is key. Always make sure the products you sell are defect-free and safe to use. Providing information on how the item was cleaned and maintained can alleviate any safety concerns your buyers may have.
The Eco-Friendly Angle
In today’s market, more consumers are driven by environmental concerns. The good thing about selling used sex toys is that they can be marketed as an eco-friendly option, part of a more sustainable lifestyle. By highlighting this, you can attract buyers who are aware of their carbon footprint and appreciate reducing waste.
Stigma and Sensitivity
Remember not everyone will be comfortable with buying or selling used sex toys. Be sensitive to those who are new to the idea. Humor can help break the ice but just make sure it’s appropriate and not undermining the seriousness of hygiene or safety.
Dr. Sommer sums it up nicely: “Selling used sex toys can be sustainable and smart but it requires a level of care that goes beyond just cleaning the product. It’s about being honest with what you’re offering.”
Final Thoughts
Selling used sex toys isn’t just about getting rid of items you no longer need—it’s about joining a community that values sustainability and trust. By following our tips you can turn something taboo into a smart business and keep your buyers happy and your conscious clear.
At the end of the day, it’s all about treating your buyers the way you want to be treated. A little care, a lot of transparency, and a dash of common sense can go a long way in this weird market. So go ahead, clean out that drawer, and turn your pre-loved pleasure products into someone else’s new favorite thing. You won’t regret it.
Good luck!
Sandra
Medium | Reddit
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