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When you think of celebrities you probably think of red-carpet events, blockbuster movies, or chart-topping albums. But in recent years several mainstream stars have gone into a different kind of business – one that’s all about empowerment, pleasure, and breaking down taboos. That’s right. We’re talking about the growing trend of celebrities selling sex toys. It’s a fascinating mix of fame, commerce, and sexual wellness where stars use their platform to bring conversations around sexual health and pleasure out of the closet.
Why Are Celebrities Getting into Sex Toys?
Before we get into the list of celebrities who are in the sex toy business, let’s talk about why. For many it’s not just another revenue stream. It’s about advocating for sexual wellness, body positivity, and breaking down taboos.
The sexual wellness industry is booming with the global market expected to hit $50 billion by 2026. Celebrities are realizing this isn’t a trend – it’s a movement. By endorsing or creating their line of celebrity sex toys they’re both cashing in on a lucrative market and sending a powerful message: sexual pleasure is part of overall well-being. (Who doesn’t agree with that?)
The Trailblazers: Gwyneth Paltrow and Goop
No discussion about celebrities in the sexual wellness space would be complete without Gwyneth Paltrow. Through her lifestyle brand Goop, Paltrow has been leading the charge on bringing sex and pleasure into the mainstream. Goop’s “wellness” section features sex toys, vibrators, dildos, and other intimacy products (their sex oil is great BTW).
Paltrow’s approach is luxurious and educational, which is something we really appreciate. Goop’s products are marketed as high-end, sophisticated items that belong on your nightstand not hidden away in a drawer. The brand also has plenty of articles and guides on sexual wellness to help you make informed choices. Paltrow’s influence has moved sexual health conversations into more everyday spaces making Goop a leader in this space.
Dakota Johnson: The New Face of Sexual Wellness
Dakota Johnson, star of the “Fifty Shades of Grey” series has fully embraced her connection to the world of sexual exploration. In 2020 she joined sexual wellness company Maude as a co-creative director and investor. Maude’s mission is to simplify and enhance the experience of sex and intimacy with beautifully designed products that are functional and beautiful.
Johnson’s involvement with Maude goes beyond endorsement and she’s also involved in product development and branding (You can see all their beautiful products here). She especially wants to de-stigmatize sex and make conversations around pleasure more accessible. Johnson’s presence in the industry is a sign of a move towards more inclusive and thoughtful approaches to sexual wellness with a focus on quality and sustainability.
Cara Delevingne: Putting Inclusivity First
Model and actress Cara Delevingne has always been an outspoken advocate for LGBTQ+ and gender fluidity. Therefore, it’s no surprise she entered the sexual wellness space with inclusivity at the forefront. Delevingne is a co-owner and creative advisor for Lora DiCarlo, a brand known for its innovative gender-inclusive sex tech.
I always loved Lora DiCarlo because their products are designed for all bodies, with a range of devices for different needs and preferences. Delevingne’s involvement has brought a new perspective to the brand aligning it with values of diversity and inclusivity. Her influence has put Lora DiCarlo in the spotlight for both its products and its commitment to breaking down barriers in the sex tech industry.
Amber Rose: Power Through Pleasure
Amber Rose has built her career on challenging the status quo and body positivity. As an outspoken advocate for female empowerment, she launched her own line of sex toys in 2020 with the Swedish sex toy brand Lelo. Her collection features vibrators, wands, and other pleasure products designed to empower women to take control of their pleasure.
Rose’s approach is unapologetic. She’s not interested in subtle, she wants to disrupt the conversation around sex and make it clear that pleasure is a right, not a luxury. Her products are designed to be accessible and affordable, to help women feel confident and empowered in their sexuality. By entering the sex toy industry Rose is continuing her mission to challenge stigmas and masturbation.
Lily Allen: The “Liberty” of Sexual Freedom
British singer-songwriter Lily Allen made headlines in 2020 when she announced she was teaming up with sex toy company Womanizer to create her very own vibrator, called Liberty (read our review here). The bright purple vibrator is designed to be discreet and travel-friendly for women on the go.
Allen’s entry into the adult industry is personal. She’s spoken about her journey to discovering sexual pleasure and the importance of women taking control of their own sexual experiences. By putting her name to a product she’s using her platform to encourage women to own their sexuality and put pleasure first.
More Celebrities Entering the Scene
While the above celebrities have got a lot of attention, I like to point out that the market is getting more diverse. Male celebrities like Charlie Brooks from EastEnders have hinted at entering the sexual wellness space, so it’s not just female celebrities. And recently Katy Perry snuck in a Womanizer vibe in the video for her popular song Woman’s World. Is that a sign that she will be selling her own products soon? Only time will tell.
Why Celebrity Endorsement Matters
So why does it matter that celebrities are entering the sexual wellness industry? The answer is influence. Celebrities have the power to shape public opinion and when they talk about sex in a positive, open, and honest way it helps to normalize the conversation for everyone else.
For many people, sex is still a taboo subject, something that’s whispered about behind closed doors not discussed openly. When celebrities like Gwyneth Paltrow, Dakota Johnson, and Cara Delevingne promote sex toys they’re helping to break down those barriers. They’re saying “It’s okay to talk about this. It’s okay to explore your sexuality. It’s okay to put pleasure first.”
These endorsements often lead to collaborations with top designers and engineers resulting in premium products that set new standards in the industry. The performance of celebrity-led brands in the market has often outperformed traditional sex toy brands proving the tangible impact of their involvement.
To illustrate the importance of this movement consider Dakota Johnson’s words “Sexual wellness should be a human right and we need to stop shaming people for embracing their desires”. This sentiment is echoed across the industry with many experts agreeing celebrity involvement is a game changer. Rachel Sommer Ph.D. sexologist says “When celebrities endorse sexual wellness they give permission for everyday people to put their own pleasure first. It’s a big shift in our cultural narrative.”
The Future of Celebrities in the Sex Toy Industry
The trend of celebrities entering the sex toy industry shows no signs of stopping. As the market grows I am sure we’ll see more stars launching their own brands or partnering with existing ones. And with each new entrant, the conversation around sexual wellness becomes a little more mainstream a little more normal.
But it’s more than just about the products. It’s about the message these celebrities are sending. By endorsing or creating sex toys they’re promoting sexual health, empowerment, and self-love. They’re breaking down old taboos and creating a culture where pleasure is a part of well-being.
In a world where celebrity influence is at an all-time high their involvement in the sexual wellness industry is a game changer. Whether they’re launching luxury vibrators, promoting sex tech for all, or advocating for female empowerment these stars are doing more than just selling products they’re shaping the future of sexual wellness. What not to love?
Happy vibing!
Rachel
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